For PR management students: Classification of PR texts and benefits of using PR articles
Classification of PR texts
After we touched a little regarding the peculiarities of composing Public Relations texts, it is time to explore the sorts of PR articles. Fortunately, right here our company is expecting brand new interesting acquaintances.
- 1. Press releases. Yes, yes, the kind that is old release pertains to the category of image texts. Regular publication of data guides can develop a certain image around an item, solution or company.
- The possible lack of press releases is that its audience is always extremely limited by the group of interested experts: it really is difficult to imagine a citizen that is common opens the website of their favorite newsprint at night after work, however a profile resource that places pr announcements on the web.
- 2. Interviews. a feature that is pleasant of into the structure of “interview” is the fact that you are able to independently prepare a “convenient” variety of questions, avoiding any unnecessary topics. Or especially give attention to uncomfortable concerns, without waiting around for them (in a more uncomfortable situation) to be set by opponents.
- Image interview allows one to inform of a certain person, and concerning the business, item, service an such like. PR-copywriting also assumes this structure associated with the interviewing, as soon as the relevant concerns within the text foresee the questions that frequently arise through the audience.
- 3. Image text. Most frequently, the writing of image articles is dependent on the answer of some problems that are socially significant describes procedures that are interesting to your potential audience. Types of PR-texts of the type:
- How company N built a brand new pay for assignments play ground
- How the employees of business N took part when you look at the Sabbatarian
- Company N has purchased equipment that is new enables creating a lot more useful juices
- The management of company N made a decision to subtract 10% of this wage into the Peace Fund
- N team took place that is first town competitions.
- 4. Biography. This types of PR-texts should create an optimistic image of the person that is certain whether it is a politician, sportsman, singer or other people. Image biographical texts are seen as an the reality that right here, combined with the usual PR, frequently satisfies his “black” other. Everbody knows, dirtying an individual is always easier than whitewashing.
- 5. Analytical (specialist) text. The singularity of image analytical articles is they may well not even mention a particular person, business or service. As an example, you see on the Internet overview that is excellent, telling in regards to the development trends of Russian-language solutions for producing landing pages.
- The materials is lively, relevant, advertising notes in it are generally not very. The only thing that reveals in this text is an evident image “trace” – the signature at the conclusion of this article.
- The leading specialist of landing page creation service “Landing +” for example, ” Ivan Ivanov. Your website is so-and-so”.
- this indicates to be a trifle, nevertheless the reader already has a particular impression: “Yeah, if all things are interesting, professional as well as on the racks, then in this “Landing +” they know a great deal about good landing pages”. As well as in the event that reader does not immediately go right to the site associated with the service, he will curently have a specific opinion that is positive.
Advantages of choosing PR articles
- you may already know, no body could have ordered the writing of PR-texts, if there was indeed no pro from their website. Happily, there was. And considerable! Below, we tried to recall the main advantages of which image materials are respected.
- general cheapness. The expense of composing a solid pr-text for the world wide web is several times lower than your order of advertising on tv or producing a video. Therefore the placement of such materials on the internet is going to be much cheaper. If it’s a concern of press releases, they are put at no cost, investing entirely on producing content.
- Durability. In the event that you pay money for airtime on television, purchase a lovely advertising when you look at the media or buy time regarding the radio, then all actions will have a one-time impact. The keeping of PR articles on the web is, if you don’t forever, very long.
- don’t forget, the materials (with links) are indexed by the major search engines, which greatly boosts the regularity of reference to the brand (solution, business) on the web. Cumulative impact for action. Well, we have to not forget concerning the development of the “trust” for the site and targeted prospects who stumbled on the business’s site from direct links.
- a huge audience. Today you are able to compose PR-articles on any topic, securely realizing that they are going to nevertheless meet with their readers. Profile sites on line are adequate for materials to locate their audience.
- Increased self- confidence. Unlike advertising articles, which are generally perceived by readers skeptically, PR-texts are interesting into the reader in by themselves. Consequently, the given information that develops in image articles, causes the reader far more confidence.
A little epilogue
- PR-text is just a tool that is really powerful allows you to re solve virtually any dilemma of image character. Proper utilization of OL articles can perform what you will really not achieve, perhaps the most advertising that is expensive.
- Image articles remove the boundaries regarding the audience’s distrust, that will be the primary and positively unique home of all of the PR copywriting.